Peer 2 Peer IT
Services
Managed IT & End User Support
Keeping your people productive, wherever they work.
Cyber Security & Data Protection
Protecting your reputation, data and continuity.
Cloud & Microsoft 365 Management
Making the most of your Microsoft and cloud investment.
IT Strategy, Reporting & Transformation
Aligning technology with business goals.
Integration & Automation
AI tools and custom integrations that connect your systems and remove manual work.
Website & Web Application Development
Fast, secure, conversion-focused sites tailored to your brand.
AI Search Engine Optimisation
Be found in Google, AI answers, and local search results.
Digital Marketing & Social Media
SEO, content, and paid ads for real enquiries and sales.
View All Services
Industries
Professional Services
IT solutions for law firms, accountants, consultants, and professional practices.
Healthcare & Medical
Compliant IT solutions for medical practices, clinics, and healthcare providers.
Financial Services
Secure IT infrastructure for financial advisors, mortgage brokers, and finance businesses.
Not-for-Profit & Charities
Cost-effective IT solutions for NFPs, charities, and community organisations.
Startups & Scale-ups
Agile IT infrastructure for growing startups and scale-up businesses.
Construction & Trades
IT solutions for builders, contractors, electricians, and trade businesses.
Security Services
IT solutions for security companies, alarm monitoring, and protective services.
Retail & Hospitality
IT solutions for retail stores, gyms, restaurants, and hospitality venues.
Automotive Services
IT solutions for mechanics, collision repair, and automotive businesses.
View All Industries
Resources
Case Studies
Real engineering outcomes
Free Tools
Calculators & Checkers
Engineering Log
Tech insights & guides
Service Areas
Sydney coverage map
AboutContact
Client Portal
Home
Services
Managed IT & End User SupportCyber Security & Data ProtectionCloud & Microsoft 365 ManagementIT Strategy, Reporting & TransformationIntegration & AutomationWebsite & Web Application DevelopmentAI Search Engine OptimisationDigital Marketing & Social Media
Industries
Professional ServicesHealthcare & MedicalFinancial ServicesNot-for-Profit & CharitiesStartups & Scale-upsConstruction & TradesSecurity ServicesRetail & HospitalityAutomotive Services
Resources
Case StudiesFree ToolsEngineering LogService Areas
AboutContact
Client Portal

Need help? Call 1300 072 748

Peer 2 Peer IT

Sydney's Trusted Managed Service Provider. Complete IT Support, Cybersecurity, Cloud Solutions & Custom Integration Engineering.

1300 072 748info@p2pit.com.au
Sydney, NSW, Australia

Services

  • Managed IT & End User Support
  • Cyber Security & Data Protection
  • Cloud & Microsoft 365 Management
  • IT Strategy, Reporting & Transformation
  • Integration & Automation
  • Website & Web Application Development
  • AI Search Engine Optimisation
  • Digital Marketing & Social Media

Resources

  • Blog
  • Case Studies
  • Free IT Tools
  • Free IT Assessment

Company

  • About Us
  • Contact
  • Service Areas
  • Privacy Policy
  • Terms of Service
  • Service Level Agreement
© 2026 Peer 2 Peer IT Pty Ltd | ABN: 55 668 013 072
Home/Services/Digital Marketing & Social Media/Google Ads Management
Google Partner

Google Ads Management

Expert Google Ads Management in Sydney

Start Discovery Workshop Speak to an Engineer
400%
Average ROAS
-35%
Cost per Lead
10x
Quality Score

What is Google Ads Management?

Capture people who are ready to buy now

Full campaign setup and management across Search, Display, Shopping, Performance Max, and YouTube.

"We don't just fix computers; we engineer resilient systems that empower your team to work faster and safer."

Problems We Solve

Wasted Ad Spend

Money disappearing into Google without knowing which clicks actually generate business.

Poor Quality Score

Paying more per click than competitors due to poorly structured campaigns.

Wrong Audience

Ads showing to people who will never become customers.

No Time to Optimise

Campaigns set up once and left to run without the daily attention they need.

Service Inclusions

Search, Display, Shopping campaigns
Performance Max and YouTube
Local targeting for your regions
Daily optimisation and testing
Transparent ROI reporting
Conversion tracking setup
Landing page recommendations
Competitor analysis

Technical Capabilities

Campaign Types

  • Search campaigns
  • Display Network
  • Shopping ads
  • Performance Max
  • YouTube advertising

Optimisation

  • Keyword research
  • Bid management
  • Ad copy testing
  • Negative keywords
  • Quality Score improvement

Tracking & Reporting

  • Conversion tracking
  • Call tracking
  • Attribution modelling
  • ROI reporting
  • Competitor analysis

Execution Framework

01
1 week

Account Audit & Strategy

Audit existing campaigns or research your market to create a winning Google Ads strategy.

Deliverables

  • Account audit
  • Competitor analysis
  • Keyword research
  • Campaign strategy
02
1-2 weeks

Campaign Setup

Build or restructure campaigns with optimal structure, targeting, and ad copy.

Deliverables

  • Campaign structure
  • Ad groups and keywords
  • Ad copy creation
  • Conversion tracking
03
Ongoing

Launch & Optimise

Launch campaigns and optimise daily for better performance and lower costs.

Deliverables

  • Daily monitoring
  • Bid adjustments
  • A/B testing
  • Negative keywords
04
Monthly

Report & Scale

Monthly reporting with insights and recommendations for scaling what works.

Deliverables

  • Performance reports
  • ROI analysis
  • Scaling recommendations
  • Strategy adjustments

Common Questions

How much should I spend on Google Ads?

Budget depends on your industry, competition, and goals. We recommend starting with enough budget to gather data (typically $1,500-3,000/month minimum) then scaling what works.

What types of Google Ads campaigns do you run?

We manage Search, Display, Shopping, Performance Max, YouTube, and Local campaigns. Campaign types are selected based on your business model, goals, and where your customers are in their buying journey.

How do you optimise Google Ads performance?

We continuously optimise keywords, ad copy, bidding strategies, audience targeting, and landing pages. Daily monitoring catches issues quickly. A/B testing identifies improvements.

Service Level Agreement

Critical Response30 Mins
High Priority2 Hours
On-Site Arrival< 90 Mins
Support Hours24/7/365

Ready to Upgrade?

Get an engineering assessment of your current google ads management setup.

Book Discovery Call

Related Services

Content Creation for Social

Content that feels native, not copy-pasted

Meta Ads Management

Build demand and retarget warm audiences

Paid Social Campaigns

Amplify what is working with Meta and TikTok ads